Do you know why your competitor’s website is performing better than your website? How about knowing which of the contents help them get more web traffics?
In this digital marketing era, it’s important for serious business owners to monitor and analyze their business websites and that of their competitors.
Web traffic data matters, tracking and analyzing these data will then help you get a comprehensive and thorough understanding of what you are doing well and what you need to improve. This is why you need web analytics tools that can help you monitor your competitors’ website traffics.
Best web analytics tools
The simple fact is that if you want to outperform your competitors, you have to know what they do best and then find a way to do it even better. This is where you need such websites as Compete.com that offer web analytics tools to help you track your competitor’s website traffic.
While web analytics tools like Google Analytics can provide intelligence into your own digital marketing and website performance, there is often a need to also understand competitors’ digital marketing presence.
Understanding competitor web traffic can give you more ideas for your own content marketing campaigns. This will allow you to see where might be a good location to attract new visitors, or even show you what channels you may or may not be using effectively.
There are many tools that help provide insight into competitors’ online marketing, below are just a few free online tools that you can use.
SimilarWeb is a powerful website analytics tool and it’s very popular amongst webmasters. It offers competitive insights about websites and the overall digital presence of companies in a beautiful easy-to-understand way.
Not only does it look great on a desktop with easy navigation, but it is also wonderful on other devices too. As a business owner, SimilarWeb can help you discover the most important traffic activity and ranking insights for your competitors’ websites or any website.
You can also find the biggest websites in your industry and region with its “Top 100” ranking of websites by category and country.
Compare website traffic with SimilarWeb‘s easy-to-use advanced traffic estimator tool. See any website’s traffic sources and uncover their online marketing strategies. There is a paid version with more features as well as browser plugins for quicker insights as your browse around the internet.
Quantcast is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising. This web analytics tool also provides traffic figures and detailed user insights to digital publishers enrolled in its Quantified Publisher Program.
For website owners, Quantcast is one of the best web analytics tools you can use to get in-depth data such as traffic, demographics, business, lifestyle, interests, and more.
The best thing about Quantcast is that it’s free and you don’t need to sign up before you can use it. Quantcast also offers a tracking tag you can place on your website – just like Google Analytics – to help gather detailed insights into audience characteristics.
By placing tags on websites, blogs, videos, and widgets, the firm measures things like audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This information is generally made publicly available to be used by digital publishers to accurately understand their visitors and better position themselves to advertisers.
Compete is arguably the most popular and one of the best web analytic tools you can use to monitor your competitors’ website traffic. Just like Quantcast, you don’t need to sign up for an account to use its free tools.
Compete offers a really beautiful interface, providing easy-to-understand and well-presented useful data such as unique visitors. It also gives you the ability to compare multiple sites for better understanding.
Great analytic tool if you are serious about competitive intelligence. Though the data is not 100% accurate, the trends and insights that can be pulled are very valuable.
Compete is generally free to use, especially, if you are not after in-depth analysis. However, it’s important to know that its free tool only shows basic information compared to its very robust paid version known as Compete PRO.
Alexa.com is another great tool you can use to compare different sites’ traffic and for monitoring general traffic trends. It provides analytical insights to benchmark, compare, and optimize businesses on the web.
You can use this analytic tool to compare your website to your competitor sites for a better understanding. Alexa offers some basic audience demographic information which includes age, education, gender, and other useful metrics.
Just like Google Analytics, Alexa estimates the average page views per user and also gives insights into bounce rate percentage. Another thing is that Alexa can estimate the average time visitors spend on the website for a certain period of time as well as the average percentage of visits received from search engines. This web analytics tool is free but it also offers PRO Options that feature more in-depth data or site audits for $199.
SEMrush is another powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
With this tool, you can perform in-depth keyword analysis, dissect paid ad campaigns and content strategies, conduct backlink audits, identify profitable partnerships, track performance in real-time, and gather actionable insights that will strengthen your online marketing efforts.
SEMrush allows you to perform rapid SEO and PPC competitive analysis. It also provides more information than any other competitor research tool out there. It has a database of over 106 million keywords pulling from 97 million domains. The best part is that it’s lightweight, easy to use, and provides REAL-TIME data.