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Onaplatterofgold.com > Blog > Branding > Best Ways To Manage Your Business Online Reputation
Branding

Best Ways To Manage Your Business Online Reputation

Platterofgold Editor By Platterofgold Editor Last updated: 28 February 2022 5 Min Read
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Your business online reputation is important in today’s internet-centric world. But the question is how do you go about it? The Internet has taken over almost everything.

Your business online reputation is everything. For business owners, your reputation could be responsible for how potential customers will decide whether or not to buy from you.

Contents
Managing your business online reputation#1]. Set aside time and urgently respond to complaints #2]. Convert angry customers to brand advocates#3]. Create a digital customer serviceFinally on managing your business’s online reputation

From booking your hotel online to shopping or e-commerce websites like eBay and Amazon, the advent of the Internet has made things easier for all of us.

Businesses are also massively enjoying the benefits of having an online presence. This is why managing your business’s online reputation is important.

Managing your business online reputation

It’s an undeniable fact that the Internet has improved the way businesses interact with their customers and this is why it’s important for brands to properly manage their online reputation.

If you care at all about your business’s online reputation, you should be monitoring your brand name in search results.

For business owners, your business’s online reputation is what determines how fast and how big your business is growing especially online.

Brand reputation is too important an issue to overlook. Below are some ways through which businesses can positively and effectively manage their online reputation.

#1]. Set aside time and urgently respond to complaints

It’s imperative for business owners to understand the fact that information travels so fast like a flash of lightning, especially, on social media platforms such as Twitter and Facebook.

 

For this reason alone, businesses have to set time aside to manage their presence online in order to be able to ensure that their online reputation is not in trouble.

As a business owner, you should be able to respond quickly to any questions, complaints, and feedback. Every business, especially big brands, should have a standard operating procedure (SOP) for such incidences.

#2]. Convert angry customers to brand advocates

Angry customers can be converted to brand advocates if the issue is properly managed by the company. If your business is on social media, it’s important to make sure that you are monitoring customer feedbacks.

Businesses should realize that an angry customer is not just angry for fun’s sake, there must be something about the company that makes him/her angry. Therefore, an angry and upset customer whose problem was solved is more than likely to become a brand advocate.

#3]. Create a digital customer service

It’s very important for your business’s customer service department to work with the social media team to create a digital customer service and crisis communications plan.

Customers venting their frustrations online is a common occurrence. So why not just have a process for handling such instances?

SEE ALSO: How To Keep Customers Happy For Word-of-Mouth Marketing

It’s important for a business to realize that we are in the digital age and that how the business is seen in the public eye dealing with issues online can either enhance or break their reputation.

Finally on managing your business’s online reputation

It’s time for business owners to take how they deal with issues on the Internet, especially, on social media really seriously as the negative, as well as the positive implications, are tremendous.

Almost everyone has access to social media and coupled with the fact that news travels really fast, there is a need for businesses to adapt and equip their customer service well against online reputation issues. The fact is that for every thousand happy customers, there is always one or even more who isn’t.

So, dealing with customers’ complaints, especially of social media platforms like Twitter in the nick of time will further strengthen the company’s relationship with their customers.

I hope this article will help you understand why your business’s online reputation should be taken with all seriousness. Let me hear your thoughts in the comment box below.

 

 

TAGGED: brand reputation, business social media, online reputation, Social Media For Business

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Platterofgold Editor 28 February 2022 15 October 2014
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7 Comments
  • Simon says:
    15 October 2014 at 5:20 am

    This is a topic that’s near to my heart… Thank you!

    Reply
  • Samuel Akeju says:
    15 October 2014 at 5:40 am

    Business’s online reputation is as important as the business itself. Thanks for another great article. You have done really well with this. I have a presentation next week, and I’m at the look for such info.

    Reply
  • Adnan says:
    15 October 2014 at 5:43 am

    Amazing! Its actually remarkable article, I have got much clear idea on the topic of from this article.

    Reply
  • Lacy Boniwell says:
    17 November 2014 at 6:55 am

    I have read so many articles or reviews concerning this topic. Keep it up.

    Reply
  • Brady Spidel says:
    15 November 2016 at 12:48 am

    Thanks for your marvellous posting! I definitely enjoyed reading it, you may well be an incredible author. I will be sure you bookmark your blog and can often return sometime soon. I want to encourage continue your great job, use a nice weekend!

    Reply
  • suba me says:
    14 July 2017 at 2:08 am

    qTKOaR Utterly pent articles, appreciate it for information. He who establishes his argument by noise and command shows that his reason is weak. by Michel de Montaigne.

    Reply
  • Lena Goldfinch says:
    9 December 2017 at 9:49 pm

    I was suggested this blog by my cousin. I’m no longer certain whether this put up is written via him as no one else understand such exact approximately my trouble. You are incredible! Thanks!

    Reply

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