Social media has become a necessity for businesses as its popularity continues to grow. This is why you will hardly see a business (small or big) that doesn’t have a social media presence nowadays.
In fact, social media has now become a marathon race for top brands and they all want to outperform each other. The good thing about social media is that the more time and resources a business dedicated to it, the better for brand awareness and overall benefits.
Today, a small business social media presence is just the beginning of the journey. You can have your business on all the social media platforms and still not get much out of it.
The fact is that it’s not just about having your business on the popular social media platforms, you will have to do more in order to get better results from it.
“Social media is a powerful marketing tool, but you’ll need to do more to leverage it for your business marketing”
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When it comes to social media, how do you get the best results for your business? How do you leverage social media to improve your brand awareness and sales?
Having realized the importance of social media in today’s digital marketing era, the next thing is to devise means through which your business can get the best results on the platforms.
Yes, social media is one of the most effective marketing tools for small businesses to reach millions of audience, however, success largely depends on how well you use the platform.
Nowadays, social media is at the top of the list in most businesses’ marketing strategies. But how well are small businesses using social media for marketing and other business activities?
One thing is for your business to have a social media presence, the other is to monitor it. You just have to be able to know what people are saying about your business on social media. Monitoring your business social media presence is one of the important steps to take if you really want to get better results from it.
One thing you must remember is that social media is not just for business marketing and to promote brand awareness. The platform can also be used to monitor and understand your customers. If you truly want to make social media work for your business, you have to know what your audience has to say about your business, products, and services. Not only that, but you can also monitor how well your competitors are doing and how you can outperform them.
Also, monitoring your business’s social media presence will help you to make informed decisions concerning your marketing activities. This is how it works; monitor your social media and gather useful data, analyse the data and then make informed decisions.
However, having the right social media monitoring tools is essential if you want to get those useful data. Below are some of the best social media monitoring tools you can use to monitor your social media presence.
Some of these powerful social media tools work like marketing automation tools that you can use to simplify your marketing efforts. The tools will help you monitor everything concerning your social media presence from trending hashtags to user behaviours.
Buffer stands out as one of the best social media monitoring tools for marketers and small business owners. The free account lets you schedule content to post on social media throughout the day.
You can use Buffer to manage Facebook fan pages and groups, LinkedIn profiles and company pages, Twitter profiles, Pinterest accounts, Google+ and Instagram. You can use its analytics tools to monitor how well your content performs on social media.
TweetReach is another powerful tool social media monitoring tool you can use if you want to see how many people your tweets reach. This tool also lets you learn about your brand’s most influential followers.
Not only that, but you can also understand the full conversation about your brand and events with full-text search. It also lets you set up monitoring for any hashtags, keywords, names, phrases – anything that appears on social media.
Klout is another great tool you can use to monitor and manage your business’s social media presence. It’s one of the best Twitter tools for measuring influence through engagement and it has been around since 2008.
Klout aims to make you great at social media; it suggests shareable content for your audience and helps you track retweets and likes. It helps you understand how people feel about your brand on social media and what influences them.
Zoho Social is a powerful social media management software for growing businesses. The tool allows you to schedule unlimited posts across your social networks, which makes it a useful social media network manager.
You can manage multiple social networks, monitor keywords, and collaborate with your team — all from a single dashboard. It also lets you track revenue from your social media marketing efforts.
Digimind helps you measure sentiment and it lets you understand if the perception of a keyword is negative, neutral, or positive. You can also see how the public perceives your brand against the competition.
This tool lets you listen to what’s got the world talking and gains valuable insights to help every department in your business. Digimind is loved and trusted by the world’s leading brands such as ASUS, Google, Orange etc.
Twitter Counter is one of the most powerful social media management tools you can use to track your Twitter stats. Get the most powerful and up-to-date statistics for your personal or business Twitter account.
There are also buttons and widgets that can be added to websites, blogs, and social media profiles that show the number of followers and the most recent Twitter visitors.
Simply Measured helps you keep track of a number of metrics. Get the most comprehensive social media insights across channels to impact your entire marketing funnel. You can receive insights on competitor fan pages, your Facebook content, Instagram engagement, customer service metrics, and trends.
Also, you can gather data on and analyse earned, owned, and paid activity. Simply Measured is a paid platform, but you can use the free version to create free reports for popular social media platforms such as Facebook, Instagram, Google+, and Twitter.
Falcon Social is a powerful social media management tool that can deliver personalised brand experiences. This is a platform that enables enterprise teams to work together to achieve better business results.
The tool gives businesses the ability to keep a consistent brand presence across all social media platforms. This is possible through team collaboration. It has almost everything you need for social media marketing.
Are you looking for a strategic enterprise social media solution for your small business?
You can also try Sprout Social; it is another popular social media management and engagement platform for business.
Designed to help businesses grow their social media presence, you can also publish posts from the Sprout Social Dashboard and collaborate with your team.