Best SEO practice will help your website visible on search engines because search engines possess a finely honed ability to determine the quality and relevance of links.

Higher quality one-way links are now required and not just to the website homepage, but to every category and service the website offers through a process called deep linking (acquiring links to internal pages or your site).

These links should ideally be placed on relevant content-rich pages in the body content of the page, not on content-devoid pages that consist solely of lists of links or are used for ‘link exchange’ purposes.

Best SEO practices to make a new website visible on search engines

If you want to avoid search engine penalties, it has been shown time after time that the most successful web design and SEO strategies take into account Google Webmaster Guidelines.

Taking this into account, here are some best practice SEO tips to help promote any new website:

#1). Test website accessibility thoroughly

SEO [search engine optimisation]Before spending hours optimizing your website content, check that search engines can actually find it.

JavaScript Navigation Systems can be inaccessible to search engines, as can links inside Macromedia Flash content.

Search Google for ‘search engine simulator’ and use one of the free tools to check that all pages on your site are accessible.

If not, re-design your website navigation system using text links or CSS drop-down menus.

#2). Check cross-browser compatibility

A site which doesn’t work in one or more web browsers will result in lost business as visitors turn away in the hundreds.

Before embarking on SEO, check your website renders properly in all current browser versions of Internet Explorer, Firefox, Safari and Google Chrome.

#3). Each page should have a unique purpose

It’s important to make sure that pages on your website are individually optimised. No two pages should be optimised for the same keyword.

Also the site’s structure should have a sensible hierarchy where main services and categories receive links from all website pages in what is called the persistent navigation.

Less important pages should be linked from inside these sections or categories rather than in the main website navigation.

#4). Research Keywords Buyers’ Use

It is good to spend time doing thorough keyword research and always consider terms potential buyers would use when looking for the products or services you sell.

There are lots of good search tools you can use to search for most popular keywords on search engines.

You can use a tool like the Google Adwords Keyword Tool to check local volumes and competition for keywords and build rich content around these identified terms using unique keywords on each page.

#5). Write semantic copy

When writing copy consider the fact that search engines now attempt to extract meaning from your content by analysing the mixture of keywords you have used.

For this reason a page will achieve higher relevance if it covers a topic from all angles and contains many different complementary keywords relevant to that topic rather than repeating the same phrase time and time again.

Start by assigning a page an H1 heading (the main page heading) and then breaking the topic down into four or five sub-topics each of which should have an H2 or H3 sub-heading.

Each sub-topic will then have its own sub-set of keywords around the main topic. This technique can significantly improve the semantic meaning extracted from any content.

#6). Build website value

Write compelling original content that is in-depth, topical and relevant. Don’t be tempted to copy content from elsewhere on the web as search engines employ advanced duplicate content detection.

Write about topics which aren’t covered extensively elsewhere and provide valuable content which is helpful to your readers. See

Websites with unique content and value consistently sustain higher readership and acquire more quality links which in turn lead to higher ranking and readership.

#7). Use a unique title tag for each page

Each page on your website should have a unique page Meta Title Tag. Just to clarify, this is the TITLE tag inside the HEAD area of the HTML code.

The Meta Title remains one of the most important aspects of SEO and is one of the top five Google ranking factors even after the latest search engine algorithm changes.

Title tags should be less than 70 characters including spaces and should contain the page’s main target keyword along with a secondary keyword alongside your brand (if needed).

Avoid repeating the same keyword more than once and place the most important keyword at the beginning of the title.

#8). Write unique meta descriptions for each page

While the Meta Description Tag now has little overall ranking influence, it is still frequently used by the search engines in the search results when listing your site’s pages.

For this reason it is important. Having well written, unique Meta Description tags can significantly improve click through and result in more website traffic.

Meta Descriptions should be around 160 characters long including spaces and comprise an accurate description of the page with a compelling reason to visit it.

A few of the main target keywords should be incorporated towards the beginning of the description. The Meta Description can be found inside the HEAD area of a web page.


Like the articles on this website?
Enter your email to receive our weekly newsletter and updates!


  1. Thanks for this list of facts. It is always crazy to hear what people come up with, or have heard from a friend who doesn’t really know what they are talking about.

  2. Dude.. I am not much into reading, but somehow I got to read lots of articles on your blog. Its amazing how interesting it is for me to visit you very often. –

  3. I am gona take some of the advices you give in this article to help my blog grow. It’s a newly set up blog where I share personal thoughts and articles with people..I am so glad I came across your article, it has really helped me!

  4. I like the helpful info you provide in your articles. I will bookmark your blog and check again here frequently. I’m quite sure I will learn lots of new stuff right here! Best of luck for the next!

  5. I know promoting a new website aint as easy as expected but with this article, I think I should be able to work on promoting my new website now! Thanks

  6. I ran into this page accidentally, surprisingly, this is a amazing website. The site owner has carried out a superb job of putting it together, the info here is really insightful. You just secured yourself a guarenteed reader.

  7. Thanks for another great article. Where else could anybody get that kind of info in such an ideal way of writing? I have a presentation next week, and I am on the look for such information.

  8. I used to think that Website promotion is as easy as most people think…but thanks to your article, you have managed to simplify the whole tedious process for me.

  9. I just couldnt leave your website before telling you that we really enjoyed the quality information you offer to your visitors… Will be back soon to check up on new posts

  10. Aw, this was a really nice post. In idea I wish to put in writing like this moreover, taking time and precise effort to make an excellent article but what can I say I procrastinate alot and by no means seem to get one thing done.

  11. I dont think website promotion is as easy as analysed above, but all the same, one still has to make much more efforts to ensure success at the end. Thanks for the post

  12. Your website is great! This post really caught my eye when I was searching around. Thanks for sharing it.

  13. After reading your blog post I browsed your website a bit and noticed you aren’t ranking nearly as well in Google as you could be. I possess a handful of blogs myself and I think but keep up the quality posts.

  14. Attention All Traffic Hungry Internet Marketers: How To Quickly & Easily Generate Huge Amounts of Backlinks With Simple Push-Button Software That Will Help Your Websites Reach Page 1 On All Search Engine, On Complete Autopilot!

  15. Hi! I just want to tell you that I found this blog really useful to me. I will visit this blog regularly to read more. Thanks.

  16. Promoting a new website is not as easy as some people thing because it is like planting a seed and then wait for it to germinate!

  17. We are glad to see this knowledge providing post.
    Data corruption scenario is usually an Inconvenience for the user.
    But for the simplicity of consumers, IT professionals have launched a solution for problems.
    If there is a data deletion condition, a user must have a preliminary understanding of ideal data files recovery application.

  18. I’m impressed, I must say. Seldom do I come across a blog that’s both equally educative and amusing, and let me tell you, you’ve hit the
    nail on the head. The problem is something too few people are speaking intelligently about.
    I am very happy I found this during my hunt for something concerning this.


Please enter your comment!
Please enter your name here