Making and keeping customers happy has benefits that stretch beyond simply having satisfied patrons.
But with thousands of customers (and millions in some cases) to cater for, how do you easily manage, keep in touch and generally make them happy?
The obvious fact is that when customers are happy, the business is happy too.
Happy customers are more likely to refer your service, product or business to their friends, family, and colleagues via word-of-mouth marketing — and this grapevine effect is invaluable.
Best CRM solutions for small business needs
Simply put, a great customer relationship management strategy helps build much needed brand loyalty and improves business reputation.
Satisfied customers who feel as if their needs are being met or ideally exceeded, are more likely to speak positively about your business, or review and rate it highly online.
Below are some of the best CRM solutions for your small business customers management needs.
#1). Act! Essentials
Act! Essentials helps you to easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organised place, accessible from anywhere. This is one of the easiest and best CRM solutions for small business that’s also cheap.
This tool helps bring your business into focus; you can also easily create, send, and track professional email marketing campaigns and know who to connect with next. Act! Essentials marries contact management with e-marketing to help you get organised, convert new customers and get more from existing customers.
Salesforce is a CRM tool that brings together all your customer information in a single, integrated platform that enables you to build a customer-centered business from marketing right through to sales, customer service, and business analysis.
It gives you a complete understanding of your customers to drive your business’s success. It is one of the leaders in customer relationship management (CRM) and PaaS. It is much more than just a CRM solution. It offers free 30-day trial.
#3). Zoho CRM
Zoho CRM is one of the most powerful CRM solutions for small business. It gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency and reduce costs with the right answers, right now.
The free version of Zoho CRM is a great choice for businesses that are looking for a cost-effective CRM software that has all the core functionalities a small business requires. Also, using Zoho CRM’s mobile app gives you access to your data anytime, anywhere and without having to purchase a plan.
Insightly is one of the best CRM solutions for small business. It is an easy-to-use, scalable solution that grows with your business. It offers both basic and advanced capabilities, so you can start with a free or standard plan, then upgrade as your business expands.
Insightly helps businesses not only organise interactions with clients, but also keep track of projects, emails, notes, leads, milestones, and much more. An administrator can create a team and track all members’ activity from the Insightly website, or by using the apps for iPhone and Android.
#5). Apptivo CRM
Apptivo CRM is part of Apptivo’s suite of business solutions. It combines contact and leads management with project management and marketing software to help your business connect better with customers. And it’s an affordable one, too, starting at just $10 per month per user.
To get started with Apptivo, you can sign up for the 30-day trial by clicking the Start Your Free Trial button on the homepage of their website, which will take you directly to the free trial page.
SugarCRM is another favourite amongst small business owners. It is a powerful CRM software that integrates sales, marketing, and employee tracking. Businesses can easily create extraordinary customer relationships with this innovative and affordable CRM solution.
The base plan comes with a robust set of features, such as sales automation and forecasting, lead management, call-centre automation, reporting, unlimited customisation and unlimited online support. SugarCRM is available as a cloud-based or on-premise software.
Microsoft Dynamics CRM takes a different approach to CRM. This business tool uses social insights, business intelligence, and campaign management to help your business strengthen relationships with customers, improve marketing campaigns and, ultimately, boost sales.
Microsoft Dynamics CRM enables companies to market smarter, sell effectively and productively, and care everywhere. It is available in the cloud, on-premise or a combination of both, and you can integrate the software with Office 365 for even more productivity.
Avidian Technologies offers Prophet, which is a customer relationship management software suite built into Microsoft Outlook. Prophet CRM provides sales pipeline management and project management in a convenient CRM database, embedded as an add-on within Microsoft Outlook.
It is an easy-to-use CRM system for small business that comes with enhanced contact management, opportunity management, lead management, project management, company management, and full reporting and analytics, all within the tool sales and project teams use all day.
#9). Base CRM
Base CRM is a productivity platform that uses data to help your business make wiser, more informed sales decisions. It closely monitors your sales pipeline, sales rep activities, goals and quotas to make sure your team is productive and succeeding.
Base CRM is termed as the industry’s first “intelligent sales productivity platform,” as it leverages big data, mobility, and real-time computing to help sales teams close more deals faster while providing sales leaders with unprecedented visibility into the sales pipeline and forecast.
#10). Workbooks CRM
Workbooks is an easy-to-use cloud business tool that offers two powerful CRM solutions; the Workbooks CRM Edition and the Workbooks Business Edition, which can be mixed together to gain the most appropriate function for users at the best price mix.
Workbooks focuses on four core areas of CRM: sales to boost your business’s growth, highly targeted marketing to help you get the most ROI, order fulfilment to streamline your sales processing and customer support to keep your customers happy. A free version is available for up to two users; it also comes with free online support.
AllProWebTools should be your number one option if you are looking for a simpler way to acquire leads and maintain customer relationships. It allows you to control business’s sales, productivity, marketing, and more with one simple solution.
This CRM tool is part of a business suite that also includes email, Web and e-commerce hosting, marketing, task management, and timecards. Having all these tools available from one dashboard keeps you organised and saves you time. It’s the complete toolkit for small business.
#12). Buddy CRM
Buddy CRM acts as a small business’s CRM BFF for establishing and keeping customer relationships. It starts by giving you all the information you need about customers before you even contact them, so you’re always prepared for a sales call or meeting.
Buddy CRM also gives you at-a-glance looks at the status of your business throughout the sales cycle, so you can pinpoint hot leads, identify where and why sales are lost, monitor KPIs and track team activities from a single screen. It also comes with a free mobile app, so you can take Buddy CRM with you wherever you go.
#13). Hubspot CRM
Hubspot CRM software streamlines your sales process across multiple channels in your organisation. It works in the background to save you from wasting time manually performing repetitive sales and marketing tasks. A CRM tool to help you transform the way you sell!
Hubspot is a popular inbound marketing and sales platform and its CRM software is also a powerful business tool. It specialises in automatic logging and syncing data from different sources of communication, such as your website, phone calls, emails, social media and more.
#14). Bullhorn CRM
Bullhorn CRM is specifically built to help service providers strengthen relationships with customers while improving sales productivity and driving growth. Whether your company is small or large, Bullhorn CRM can help you grow without hesitation or limitation.
Bullhorn also offers recruitment software for service-based industries such as recruitment, PR, marketing, financial services, and more. It’s a robust and powerful platform that allows users to customise the solution to their business advantage.
OnContact combines CRM with marketing automation, giving you a complete sales and marketing solution in one. It is a client management software that offers both a cloud-based and an on-premise option.
Unlike many CRM solutions, however, OnContact comes with powerful customer service features, such as contact centre capabilities and incident tracking, so you can be there for your customers whenever they need you.
#16). Nimble CRM
Nimble is a powerful but easy-to-use CRM tool that is extremely useful if your business relies heavily on social media marketing. It automatically syncs all types of contact data across multiple channels, including social media.
This business tool uses “social listening” to filter contacts and prospects on sites like Twitter, Facebook, Google+ and LinkedIn to help you find and close high-value opportunities. The software also syncs emails, direct messages and @mentions, making them easily accessible straight from your dashboard.
Snapforce is one of the best CRM solutions that are comprehensive and extensive. This powerful CRM software eliminates the need to use multiple tools to manage your business. So, if you want a truly an all-inclusive CRM tool, then I reckon you should check it out.
In addition to core CRM features, it offers cloud-based file storage, calendars and event management, email syncing with your email client, and case management via a ticket system. It also comes with a complete call centre software, so customers can reach you with a simple phone call.