But with thousands of customers (and millions in some cases) to cater for, how do you easily manage, keep in touch, and generally make them happy?
The fact is that when customers are happy, the business is happy too. However, making customers happy has benefits that stretch beyond simply having satisfied patrons.
CRM solutions for small businesses
Table of Contents
- CRM solutions for small businesses
Happy customers are more likely to refer your service, product, or business to their friends, family, and colleagues via word-of-mouth marketing — and this grapevine effect is invaluable.
Simply put, a great customer relationship management strategy helps build much needed brand loyalty and improves business reputation.
Satisfied customers who feel as if their needs are being met or ideally exceeded, are more likely to speak positively about your business, or review and rate it highly online.
This is one of the reasons why being able to manage your customers is essential. Below are some of the best CRM solutions for your small business customer management needs.
#1]. Act! Essentials
Act! Essentials helps you to consolidate and manage contacts, activities, notes, and history. It also connects you with prospects and customers in one organized place. The tool lets you create, send, and track professional email marketing campaigns and know who to connect with next. It marries contact management with marketing to help you get organized, convert new customers, etc.
Salesforce brings all your customer information together in a single integrated platform. It helps build a customer-centered business from marketing to sales, customer service, etc.
The tool gives you a complete understanding of your customers to drive your business’s success. It is much more than just a CRM solution; it’s a complete business tool!
#3]. Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency and reduce costs with the right answers!
The free version is a great choice if you are looking for a cost-effective CRM software that has all the core functionalities a small business requires.
Insightly is scalable solution that grows with your business. It offers both basic and advanced features, so you can start with a free or standard plan, then upgrade as your business expands.
The tool helps businesses to organize interactions with clients and to keep track of projects, emails, notes, leads, milestones, and much more.
#5]. Apptivo CRM
Apptivo CRM combines contact and lead management with project management and marketing software for businesses to connect better with customers.
You can sign up for the 30-day trial by clicking the Start Your Free Trial button on the homepage of their website, which will take you directly to the free trial page.
SugarCRM integrates sales, marketing, and employee tracking. Businesses can easily create extraordinary customer relationships with this innovative and affordable CRM solution.
The base plan comes with a robust set of features, such as sales automation and forecasting, lead management, call-center automation, reporting, unlimited online support, etc.
#7]. Microsoft Dynamics 365 CRM
Dynamics 365 uses social insights, business intelligence, and campaign management to help your business strengthen relationships with customers, and boost sales.
It enables companies to market smarter, sell effectively and productively, and care everywhere. It is available in the cloud, on-premise, or a combination of both.
#8]. Avidian’s Prophet CRM
Avidian’s Prophet CRM provides sales pipeline management and project management in a convenient CRM database, embedded as an add-on within Microsoft Outlook.
It features enhanced contact management, opportunity management, lead management, and project management. It also offers full reporting, analytics, and others.
#9]. Base CRM
Base CRM uses data to help your business make wiser, more informed sales decisions. Also, it helps monitor your sales pipeline, sales rep activities, and goals to improve productivity.
The tool leverages big data, mobility, and real-time computing to help sales teams while providing sales leaders with unprecedented visibility into the sales pipeline and forecast.
#10]. Workbooks CRM
Workbooks is an easy-to-use cloud business tool that offers two powerful CRM solutions; the Workbooks CRM Edition and the Workbooks Business Edition.
It focuses on sales to boost your business’s growth and highly targeted marketing to help you get the most ROI. It simply streamlines your sales processing and customer support.
AllProWebTools offers a simpler way to acquire leads and maintain customer relationships. It allows you to easily control business sales, productivity, marketing, and more.
This CRM tool is part of a business suite that also includes email, Web and e-commerce hosting, marketing, task management, and timecards. However, this service is only available in the US.
#12]. Buddy CRM
Buddy CRM starts by giving you all the information you need about customers before you even contact them, so you’re always prepared for a sales call or meeting.
Also, it gives you at-a-glance look at the status of your business throughout the sales cycle. It helps you pinpoint hot leads, identify where and why sales are lost, and others.
#13]. Hubspot CRM
Hubspot CRM streamlines your sales process across multiple channels. It works in the background so that you won’t have to manually perform repetitive sales and marketing tasks.
It’s a popular inbound marketing and sales platform, and its CRM tool specializes in automatic logging and syncing data from different sources of communication.
#14]. Bullhorn CRM
Bullhorn CRM helps service providers strengthen relationships with customers, improve productivity, and drive growth. It’s a robust and powerful platform that allows users to customize the solution to their business advantage.
Also, it offers recruitment software for service-based industries like recruitment, PR, marketing, and more.
OnContact combines CRM with marketing automation to give you a complete sales and marketing solution. It offers both a cloud-based and an on-premise option.
The tool offers powerful customer-service features such as contact center capabilities. Also, it features incident tracking, so you can be there for your customers whenever they need you.
#16]. Nimble CRM
You can use Nimble to automatically sync all types of contact data across multiple channels. It uses “social listening” to filter contacts and prospects on social media to help you find and close high-value opportunities.
Also, the software syncs emails, direct messages, and mentions, making them easily accessible straight from your dashboard.
Snapforce CRM comes with complete call center software, so customers can reach you with a simple phone call.
In addition to core CRM features, it offers cloud-based file storage, calendars, and event management tools. Also, it features tools for email syncing with your email client and case management via a ticket system.