The world of digital marketing has been informed that Amazon is shutting down Alexa.com. Luckily, there are other great Alexa internet alternatives out there.
Launched about 26 years ago, Alexa Internet was a powerful search marketing and web traffic analytics platform. The platform started life as a content recommendation engine before it grew to become the best tool for competitive analysis.
At its peak, Alexa was probably the most popular SEO tool to understand how well a website is performing. It helps users find, reach, and convert their digital audience.
Best Alexa Alternatives
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At a time, Alexa was the go-to resource for content research, competitive analysis, keyword research, and others. But Amazon has now announced to retire their 25 years-old SEO tool by May 1st, 2022.
Alexa was a powerful platform that people used to understand user browsing habits. It became an analytics powerhouse and offers suggestions and recommendations for users through its toolbar.
People have been looking for alternatives since Amazon announced the shutdown of Alexa on December 8, 2021. We have combed the internet to help you find some of the best Alexa alternatives for web analytics:
#1]. Similarweb
This is a powerful all-in-one website analytics and competitive traffic intelligence platform. Similarweb is one of the best Alexa internet alternatives that you can use to understand your website traffic. It lets you compare website traffic and performance with ease.
- Understand how your traffic and key engagement metrics stack up against the market.
- Unbiased, objective deep market insight.
- TrafficMeter browser extension to access your site traffic data.
- Access behind-the-scenes analytics for every site online.
- Analyze strategies and insights to grow your market share.
Try out Similarweb here.
#2]. Serpstat
Serpstat is a growth hacking tool for SEO, PPC, and content marketing. It’s another Alexa alternative tool that you can use for keyword research, domain, and competitor analysis.
Also, this tool offers all the standard SEO features for rank tracking and site audit. It offers browser extensions to instantly check your website’s SEO and analyze competitors. Try out Serpstat here.
#3]. SEMrush
Semrush offers award-winning marketing tools trusted by the world’s leading companies. It is a popular content marketing platform for website analysis, SEO, and workflow. It offers 50+ tools and reports to find the best solution to your digital marketing challenges.
- Extensive set of tools for SEO, market research, etc.
- SEO tools to grow your organic traffic.
- Easily analyze any domain’s backlink profile.
- SEO writing assistant to create content that ranks.
- Market research tools to analyze your competitors’ sites.
Try out SEMrush here.
#4]. Spyfu
Spyfu is a great tool for competitor analysis just like Alexa. The tool lets you track useful organic data, Google PPC data, and keyword information. Get instant access to backlink strategies, ranking history, etc.
Search for any domain and see every keyword they have bought on Google Ads, every organic rank, and every ad variation in the last 15 years. Try out Spyfu here.
#5]. Ahrefs
Ahrefs is a great digital marketing platform that you can use to understand how your website fares against competitors. You can use it to optimize your website, track site ranks, explore keywords, etc. It offers quality data metrics and actionable insights.
- All-in-one SEO and competitive research toolset.
- Tools to easily audit and optimize your website.
- In-depth look at the organic search traffic and backlink.
- Keywords tool to find keywords customers are searching for.
- Content Explorer & Rank Tracker to track ranking progress.
- Check your site for broken inbound and outbound links.
Try out Ahrefs here.
