For business owners, internet marketing is an online activity that aims at marketing and promoting products or services over the Internet.
In most cases, this activity involves online advertising or advertisement. Also, it involves online marketing or e-marketing as well as social media marketing.
In essence, internet marketing refers to advertising and marketing efforts that use the web. Also, it uses electronic mail to drive direct sales via eCommerce as well as sales leads from websites or emails.
Types Of Internet Marketing
Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers, and magazines.
Below are some of the internet marketing types, techniques and how effective they are:
#1). Newsletter or Email Marketing
If you have an internet business, you probably spend a lot of time thinking about how to get more visitors. After all, attracting people to your little corner of the web can be difficult. One creative way of achieving this is by using newsletters.
Internet marketing through newsletters is a smart way to get people interested in what you do. Using newsletters is different from traditional marketing, where you just try to ‘get the word out.
Website promotion through newsletters is a soft marketing technique that simply informs people. You will have to learn and understand how newsletter marketing works and how your business can also benefit from it.
#2).Social Media Marketing
With millions of users of social media, the potentials of social media as an internet marketing tool has exponentially grown over the last 12 months.
Today, social media has been transformed to become a marketing medium for big brands and small businesses. It’s no longer just a medium through which people make friends and stay in touch with their family members.
Social media has now become an important platform for internet marketing. Businesses can now use social media marketing reach millions of potential customers from around the globe.
Most internet marketing gurus are making use of social media to drive web traffic to their client websites. Also, they use it for brand reputation, business promotion, and to grow sales.
#3). Article marketing
Article marketing offers a lot and can easily help drive web traffic to your website. Then you can turn that traffic into customers, and make several sales.
You can use article marketing to sell any product on earth. From selling a house to cars, computers, and pens or papers, article marketing is the perfect way to make sales.
In article marketing, your article is the salesman and a poor article will not make a reader stay long and much less purchase anything from you. Therefore, start by perfecting your knowledge about those profitable niches and turn article marketing into a powerhouse of money.
#4). Display Advertising
Display advertising appears on web pages is another internet marketing platform and it can be in many forms, including web banners.
These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding.
Examples of display advertising include contextual ads on search engine results pages, banner ads, and blogs. Other examples include rich media ads, social media advertising, interstitial ads, and online classified advertising.
Also, you can use dynamic banner ads, cross-platform ads, and e-mail marketing. Most of these types of ads are targeted ads delivered by an ad server.
#5). Content Marketing
Content marketing as well as content promotion works similarly and it’s another means of internet marketing. It is a marketing technique that involves creating and sharing media and publishing content for the purpose of acquiring customers.
In order words, content marketing could involve custom publishing, custom media, branded content, corporate media, corporate journalism, and branded media.
The big idea is to be able to get people to consume or read your content because there is no point in creating content if there is no consumption for it.
#6). Search Engine Marketing (SEM)
Search engine marketing is another form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
This kind of marketing is usually done through the use of either paid placement or contextual advertising. You can also use paid inclusion and search engine optimization techniques also known as organic results.
Businesses can achieve organic and ethical search engine optimization that works through most of the marketing companies out there.
What search engine marketing does is help your company achieve the best search engine results possible and make online presence grow from strength to strength.