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Alexa Rank Or Google PageRank? Which One Should You Worry About?
Search Engine Optimisation

Alexa Rank Or Google PageRank? Which One Should You Worry About?

Adeyemi AdisaBy Adeyemi Adisa27 May 2013Updated:25 January 202220 Comments4 Mins Read
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Alexa Rank or Google PageRank? Which one of these two website metrics should you worry about? What is the importance of Google PageRank to webmasters?

I have come across so many articles on both Alexa Rank and Google PageRank, and I must confess that anyone new to how these two website metric tools work will find some of the information out there confusing.

I have seen a lot of bloggers and webmasters worrying about their website or blog Google PageRank but very few of them are worried about Alexa Rank.

Almost every webmaster wants their Google PageRank high, even though not many of them understand a hundred percent how it works. I have seen a lot of websites that provide very less information but have high Page Rank.

Google PageRank

Table of Contents

  • Google PageRank
    • Why Google PageRank is important
  • How to improve your Google PageRank
  • Alexa Ranking
    • How to improve your Alexa Rank
    • Why Alexa Rank is important
  • Final suggestions

We all seem to love having a good Google PageRank but however, it’s very hard to earn it. To get a good Google PageRank, you will have to spend some of your time building links with some really good in your blog niche.

Some people believe that Google PageRank is very important for better web traffic from Google Search. That means the higher your website is on Google PageRank, the better the traffic from Google Search. I personally don’t believe that’s how it works.

Social Media SEO strategies and Google PageRank

Also, there are some other people that believe Google PageRank has to do with the age of the domain or website. That means the older the domain or website, the higher the Google PageRank it gets.

If this belief is to be taken seriously, then some of my newly launched blogs with 2 years old domain names are supposed to have ranked high on Google PageRank.

Why Google PageRank is important

Google PageRank is important for your website or blog credibility. Also, it’s good for niche authority as it shows how important your website or blog is compared to others.

Furthermore, it is good for your website to get a great deal from potential advertisers. This is because most of the advertisers now value websites with high Google PageRank.

Conclusively, if your PageRank is high then Advertiser won’t think much before displaying Ads on your website.

How to improve your Google PageRank

Your website’s Google PageRank can be improved by making sure that your website is optimized for search engines. How do you optimize your website? Make sure that META and TITLE tags are properly used and defined.

Also, you should make sure that your website’s sitemap is submitted to Google for proper crawling and better visibility. Meanwhile, don’t forget to build targeted traffic to your website.

Alexa Ranking

Alexa Rank is also as frequently talked about as Google PageRank by almost every webmaster and blogger. It’s generally believed that Alexa Ranking System depends hugely on website traffic to rank websites and blogs.

But I don’t think website traffic is the only means through which Alexa Ranking System works. Why did I make that statement? I have a video blog with over 2 thousand daily visitors and 10 thousand page views.

But the blog’s Alexa Rank is just a little less than 450K. Compares to another blog where the daily visitors are well below 500 but with a better Alexa Rank at 250K.

What I have learned so far is that it is not hard to get a better Alexa Rank but the outcome largely depends on your blog niche and then on your traffic.

So from the above information, we can say that Alexa Rank depends on traffic and niche. Another thing is that if you have the Alexa browser toolbar installed on your browser, then it could improve the Alexa Rank of websites you visit most.

How to improve your Alexa Rank

Improving your Alexa Rank is much easier than Google PageRank. Since Alexa Rank solely depends on your traffics, all you have to do is to ensure that you get constant traffics to your website or blog.

Why Alexa Rank is important

Some bloggers believe that Alexa Rank is great for popularity reasons. It shows your web traffics compare to other websites especially in the same niche as you.

Also, it’s good for your website to get a great deal from potential advertisers. Advertisers such as BuySellAds now prefer Alexa Rank while approving your website to show their ads.

Final suggestions

When people visit your website, the first thing they usually see is your content, after then, some will check your Alexa Rank and Google PageRank.

In my own personal opinion, the two website metrics are very important for a blog or website. I would like to know from you guys. So kindly take time to share your experience with Google PR and Alexa Rank.

 

Alexa Rank Google PageRank Search engine optimisation Search engines SEO strategies
Adeyemi Adisa
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Adeyemi Adisa is a brand enthusiast who loves blogging, affiliate marketing, and internet entrepreneurship. I am a critic, a writer, a listener, a designer, a gadget lover. Join my world and let's rub minds together! Join me on Facebook | Twitter | About.me!

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20 Comments

  1. Dona Ellis on 1 August 2013 7:33 am

    I think take Google PageRank more serious than Alexa Traffic Rank probably because the later can be easily manipulated. Thanks for the great post

    • Adeyemi Adisa on 1 August 2013 3:04 pm

      You are very right on that. A lot is said about inaccuracy of Alexa Traffic Rank but I think it’s important as more and more advertisers still hold it as a pointer to a site’s value.

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  3. Vilian on 4 September 2013 7:22 am

    Nice post, Aleaxa rank is different to page rank, it is the rank of the whole websites in the internet.
    I think it is difficult to improve it.

  4. Daniella on 6 September 2013 11:44 am

    There is no evidence that text affects Page – Rank other than pages that have been spammed often have their Page – Rank reduced.

    Your Google Page – Rank will automatically increase with the number of good links you have pointing back at your site.

    Generating web site traffic is mainly about visitors and buyers

  5. Barry on 23 September 2013 1:02 pm

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    You managed to hit the nail upon the top as well as defined out the whole thing without having side effect, people can take a signal.
    Will probably be back to get more. Thanks

  6. Vallerie on 13 December 2013 9:12 pm

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  7. Marquita on 13 December 2013 11:52 pm

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  8. Antonette on 18 December 2013 2:50 am

    I hardly drop responses, however, when I looked at a ton of really good articles you have here, I must confess you have really done well.

  9. Lancel on 21 December 2013 8:29 am

    I was able to find good information from your blog articles.

  10. Noah on 10 March 2014 11:31 am

    That is a really good tip especially to those fresh to the blogosphere. Short but very precise info…

    Many thanks for sharing this one. A must read post!

  11. Latia on 7 October 2014 7:36 pm

    I have learn some excellent stuff here. Certainly worth bookmarking for revisiting.

  12. Wendy Hinz on 8 October 2014 1:09 pm

    An interesting discussion is definitely worth comment.
    I think that you need to publish more on this subject matter, it may not be a taboo matter but typically folks don’t discuss such subjects. T
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  13. Dino on 8 October 2014 3:55 pm

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  14. Hossiah on 10 October 2014 7:04 am

    Very good article. I am facing some of these issues as well..

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