AdWords is the most effective digital marketing strategy when it comes to PPC advertising. But can AdWords management services help boost your business?
Business owners are busy people. Whether attending board meetings or getting out in the field to sell your products, there is not much time left at the end of a working day.
Realistically, taking the time out to get yourself up to speed with setting up Google Ads is unlikely to happen. Even if it does, you are unlikely to be able to spend sufficient time to be able to make yourself an expert.
For Google campaigns to work effectively, it is necessary to spend time developing your content. Also, you have to develop your ads and create strong landing pages too, and you can easily do that with great landing page tools like Landingi.
Then, for them to work effectively, they have to be continually refined and tweaked to deliver optimal clicks. If not, they are unlikely to make a positive contribution to the company’s revenue growth.
Why hiring a Google AdWords Consultant makes sense
As with anything, doing a DIY job with AdWords will enable you to put some campaigns up. But are they likely to be optimal? There is one thing that is worth doing on your own.
Do some research into how many leads and sales that effective AdWords campaigns can generate. How many firms have achieved amazing results with the power of Google?
You will then see exactly how much potential some well-run campaigns have for your organization. However, you will hopefully realize the technical skills and time that are required to make campaigns successful.
From researching and analyzing keywords to creating optimal landing pages, getting your campaigns optimized is vital. With this in mind, hiring an external Google AdWords consultant makes imminent sense.
They have the skills, and more importantly the time to focus on optimizing your ads. With a small tweak here and there and the insertion of a couple of negative keywords, your campaign can turn from average to good.
You will need to bring the consultant up to date with your business. Arrange a session to tell them in detail about your products, and what makes your firm tick.
The more they know about your whole business and who you are targeting, the better they will be able to tailor your campaigns.
It’s all in the planning
Work with your agency to create a plan. Figuring out goals you want the agency to work on from the start of the program is vital so that everyone is on the same page. Saying you want to create more leads is too simplistic.
Think more carefully about your target audiences, and what you want them to do when they see your ad. The type of business you run will dictate what type of leads you are trying to generate.
For eCommerce retailers, the goals of lead generation are usually reasonably straightforward. Promoting your products and putting them in front of potential buyers is the first step and converting them to a quick sale the next step.
Using seasonal promotions or discount codes offers a great way to secure a quick purchase and a new customer. For higher-value B2C products with a longer decision timeframe, your objectives from Google Ads campaigns are more about creating a positive next step.
From your ad, you will be encouraging your prospect to watch a demo video or request a brochure. B2B sales are the same – these usually require the input of more than one person in the business.
So, Ads campaigns will focus on guiding the prospect to request a free trial, demonstration, or proof of concept. Also, a properly planned AdWords campaign can help you generate brand awareness with ease.
This may create a less tangible return on investment. However, it can work wonders for getting people to remember your company name and products.
How can a Google AdWords management company help?
What can a Google AdWords management company bring to your firm or brand? Bringing an expert AdWords consultant into your business is an important step to take when it comes to PPC advertising.
To say that AdWords is becoming an increasingly important part of an effective marketing plan is not an overstatement. However, you will know your Google campaigns are in good hands with a Google AdWords management company.
Hiring an expert will also mean you can focus on what you are good at. When you factor in the cost of your time to manage AdWords, you are likely not losing any money either.
You just have to think of it as an investment! Everyone thinks they know about Google Ads because we all see them on a daily basis. But that is an easy mistake to make.
In the same way that you would not pretend to be a dentist because you brush your teeth every day, thinking you can know about the ins and outs of Google Ads is a similar mistake.