How do you build business websites that actually work and can quickly achieve your business’s primary goals? What is your business website’s primary goal?
A modern business needs a website nowadays to be able to favourably compete. This is because your business website is a window through which the world sees your business.
It is an undeniable fact! This is why making your business website perform and help you compete should be your priority. However, what are you planning to achieve with your business website?
A performing business website doesn’t only generate more revenue for the business, but it also helps strengthen customer satisfaction, brand awareness as well as brand loyalty.
When people visit your business website, they should be able to feel safe; your website should be able to encourage them to buy so that you can generate revenue through their visit.
What every business owner should understand is that in today’s online business and e-commerce, having a beautiful website is not enough to generate sales and make your brand more visible online.
Your business website and your primary goal
Most online businesses have one primary goal of setting up their business website and that’s “to generate revenue”.
No matter the kind of online business website you are setting up, you will still set a primary goal.
That’s a primary goal of getting people to visit your website which in turn might translate to either direct or indirect revenue generation.
#1]. Direct revenue generation
What I call direct revenue generation is when you set up a business website to sell products or services that either belongs to you or someone else.
This is like an online retail business where people buy products and make the payments directly to you. This can also be the revenue generated through sponsorship and banner ads placed on your website.
#2]. Indirect revenue generation
But indirect revenue generation means you don’t own the products or services and the payments are not made directly to you. This is a sort of affiliate marketing or referral business where you help sell third-party products or services and get certain commissions.
This can also be the revenue generated through third-party ads and banner placements such as Google Adsense and others.
So, no matter what your primary goal is, it’s still very important to ensure that your business website performs. It has to effectively work to be able to enjoy the benefits of setting up the website.
Making small business websites work
Making your small business website work is not as straightforward as some people might think. First of all, it’s imperative that you understand why your business website is not working before you will be able to know how to make it work.
What is not working on your business website? Is your business website getting a considerable amount of web traffics? How about your business website visibility on major search engines? What about your business’s reputation on social media?
Internet marketing; are you doing it the right way? These are some of the fundamental questions you will need to be able to answer or at least find answers to if you really want to make your business website work.