Some small business owners are making expensive social media mistakes, which most of them don’t even know about.
What do you use your social media for? Are you selling, marketing, or promoting yourself or your business on social media?
We all know that social media is extremely good, especially, when it comes to business marketing and promotion. But achieving the best results on social media depends entirely on how you use it.
As a startup owner, you should firstly, understand that social media is not just about brand marketing and business promotion. You can also use the platform for customer engagement, which will further help your brand improve its awareness.
Before you decide to incorporate social media into your business marketing plan, do you think you have the strategy and culture for it yet? Are you prepared to make the move?
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Is social media right for your small business? Have you got the resources to make it work? What are your aims and targets?
Do you really think that social media can contribute to your business’s success? Most businesses just create social media accounts but nobody actually uses them.
Getting involved in social media pays hence the need to get some of your employees to commit to it and update the accounts with relevant information.
These mistakes are common among businesses that are using social media. Below are some of the expensive mistakes small business owners make on social media:
#1]. Self-promotion rather than business promotion
One of the known common mistakes some small business owners are making on social media is self-promotion rather than business promotion. Some startup owners have lost the plots on social media – mixing their personality with their business.
I have seen some entrepreneurs that are spending a junk of their time promoting themselves on social media instead of mixing updates with education, information, and resources for their customers and prospective users. The question you need to ask yourself is why you set up social media, is it for your business or yourself?
Yes, it’s good to promote yourself on social media, but that should be done through your personal account. Using your business account for anything else apart from your business marketing or promotion simply means that you don’t know what you are doing.
If you are one of those people that think social media is all about Twitter and Facebook, then you are making a very expensive mistake. What about other social media platforms such as Pinterest, Instagram, and ever-growing TikTok?
I have seen small business owners that think using other social media platforms apart from Twitter and Facebook is a waste of time. However, the fact is that there is more to social media than Twitter and Facebook.
If you truly want your business to benefit from social media marketing, it’s important to ensure that your business makes use of multiple platforms.
You should try as much as possible to make sure that your business is on all major social media platforms. This is the only way you can be able to get more out of your business’s social media marketing efforts.
It’s a huge mistake for small business owners to think that social media is all about business marketing and promotion. Definitely, that’s not true as there is more to social media than just business marketing.
If you are one of those small business owners that see social media as another marketing channel, and not as a place to engage with customers, then you are surely missing lots. First of all, you have to learn how startups can extend their business’s social interactions for social media marketing.
To be able to get effective results from your business’s social media marketing, you need to stay interactive on social media. Engage and interact instead of just marketing.
What you should realize is that most of the top brands on social media are making use of the platform not only for promotion purposes, they also use the platform to further consolidate their brand awareness. Small business owners can hugely benefit from this as well.
#4]. Going without a strategy
Going into social media without a strategy is highly suicidal. If you are truly expecting some great results from your social media efforts, you need a solid social media strategy based on your company culture, goals, and expectations.
What are your business social media marketing plans? What do you want to achieve with your business social media marketing efforts?
Small business owners will need a solid marketing strategy that can be easily incorporated into their business. It’s a marketing strategy that will enable the business to compete with others.
Also, as a business owner, don’t make the usual mistakes of knowing it all. Don’t make the mistake of thinking you know everything you need to know about a particular social media platform. Ensure that there is continuity and don’t stop educating yourself.
#5]. Not building relationship
It seems like some businesses don’t know the value of relationship-building on social media. Small businesses on social media need to understand that positive relationship between them and their customers will help the business to further strengthen customer loyalty.
Some businesses won’t even bother to reply to direct messages from customers on social media. Many of the small businesses on social media are making an expensive social media mistake.
This is especially noticeable when it comes to building relationships with their customers. Also, not responding to customers is one of the biggest mistakes a business will make on social media.
The fact is that you don’t have to be too corporate on social media. As a business owner, you should develop a personal feel for the communications between you and the customers. Always try to talk less and listen more.