Digital marketing is constantly evolving as technology rapidly advanced. 2015 has witnessed a slew of changes to the digital marketing landscape and we all know that the trends will continue in 2016.

The fact is that marketing constantly adjusts and reacts to changes in technology and consumer attitudes. Business marketing is all about digital marketing today as the internet continues to play a major role in how businesses and top brands do their marketing.

While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with.

16 hotel marketing trends for 2016

16 Hotel Marketing Trends for 2016 by Net Affinity
16 Hotel Marketing Trends for 2016 by Net Affinity
As digital marketers on the cutting edge of new and effective ways to grow business for hoteliers, Net Affinity – a marketing company that focused exclusively on the hotel sector, has put some serious thoughts into what the New Year will bring to the online landscape.

So what does the New Year 2016 has in stock for hotel marketing? What will happen to digital marketing in 2016? Are you prepared to get ahead of the curve with your digital marketing strategy?

The growth isn’t over, though – mobile is exploding and technology is expanding. That means that digital marketing, still a relatively young and swiftly-growing field, is rapidly growing and changing along with it.

The infographic below, put together by the marketing team at Net Affinity, highlights 16 hotel marketing trends we should look out for in 2016. This will surely help you stay up-to-date with developments in digital marketing.

This infographic breaks down the digital marketing Trends that will be prominent in 2016, identifying 16 key areas to be focused on.

hotel marketing trends for 2016

Do you agree with these predictions? Do you have any comments to add? Please get in touch via the comment box below or any of our social media channels.


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