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No doubt about it, the primary goal of a business website is to generate sales. But do you know how to use Landing Page for your business content marketing success?
Yes, it’s good to have a beautifully designed Landing Page for your content marketing success, but do you actually know why your small business content marketing needs a Landing Page?
The goal of landing pages is to convince your visitors to provide you with their information in exchange for a high-value offer.
When it comes to converting a visitor to your website into a lead, nothing is as effective as a Landing Page. Your business website can enjoy a huge traffic but it is really pointless if you don’t have the means to capture contact data.
Why you need a Landing Page for your business content marketing?
Well, the fact is that a landing page is as important as your marketing efforts. If you want to make your business Content Marketing more effective, the easiest way to go about it is to create a Landing Page to capture contact information.
As mentioned above, the ultimate goal of your business website is to generate sales. This is what your business content marketing can help you achieve, and a Landing Page is a catalyst through which you can triple your business sales.
Having been able drive web traffic to your business website, the next best option is to generate a lead by capturing visitors’ contact data and adding them to your sales funnel. Isn’t the point of your website to get your visitors to buy your product or service?
You will now have the opportunity to email them and nurture them down your sales funnel by continuing to market to them via email, phone calls, or social media to influence them to buy from you. The more landing pages you have, the more opportunities to generate leads and fill your funnel.
How to create effective landing page for content marketing
Creating a beautiful Landing Page is just the beginning, and never the final. For your Landing Page to be effective, it needs a form to capture contact data from your website visitors. You have to get this right because the form on your Landing Page is the only thing you have that will help you capture contact data.
The fact is that the way you design your Landing Page is extremely important as affects the conversion rate of your forms. The look, headline, and text must all be relevant to the offer to obtain a high conversion rate.
Below are Landing Page tips you should take into consideration while creating one for your business:
- Use relevant and compelling title
- Ensure no scrolling – place all of your content above the fold so that your visitors won’t have to scroll
- Keep your opening and closing paragraphs to 3-5 sentences
- Use bullet points to clearly display your value propositions
- Use image and make sure it’s compelling as well as relevant to your offer
How to use landing page for your business content marketing
There is more to a Landing Page than just the design. Your Landing Page could be beautifully designed but if it fails to perform its basic function of capturing visitors’ contact data, then it’s useless.
Just like I previously mentioned, having a form on your Landing Page will make it more effective. This will help you to track conversion rates for continual optimisation. Link your content’s landing page with the rest of your website, adding it to an appropriate resource section and watch your sales and revenue grow.
Effective landing pages will contain an image that is relevant to the call-to-action button that drove the visitors to the landing page. Don’t forget to make it very direct and easy to read.
Also, make sure that all the contents on the landing page situated above the fold. This means that the visitor should not be required to scroll down to see any of the page content.
In most cases, you do not want to include your main navigation bar at the top of the landing page so the visitor’s only option is to complete the form.
Some of the reasons why businesses often don’t achieve optimal results in their Content Marketing is because they are not properly making use of their landing pages.
You can create beautiful contents but without landing pages, you may struggle to get the most out of your Content Marketing. Therefore, landing pages are highly vital to content and should feature the benefits of the asset in an attractive way that encourages download. Only then you can realistically enjoy the full benefits of Content Marketing.