This era of digital marketing is getting really tasty and highly competitive. Today, marketers and advertisers are being spoilt with massive options of online marketing channels or platforms to reach millions of potential customers.
Twitter advertising is arguably one of the best social media advertising platforms for generating leads at one-third the cost of other marketing channels and has an 8 to 24 times higher click through rate than Facebook ads.
Twitter advertising can be targeted based on what users search for and what they reveal in their profiles.
The social media platform also allows targeting according to what users have done online, outside Twitter.
Twitter advertising options for brands & businesses
You have many types of Twitter Ads to explore and chances are there’s something to suit every advertising need.
From objective-based campaigns that are campaign templates designed to help you achieve a specific objective, to custom-made ads.
There are many different ad types on Twitter and even more types of goals possible for your business.
How do you know which type will be most effective for each goal? Below are some of the Twitter advertising options your business should be exploring.
#1). Promoted Accounts
Promoted Accounts allows you to promote your account as one to follow. This is the best Twitter advertising option if you goal is to grow your Twitter followers. Promoted Accounts usually display as suggestive or recommended display ads based on your interests.
This ads usually displays with such tagline as “Who to follow” on the right side of Twitter website. If an advertiser has related keywords in its profile and is targeting an audience in your location, you will see it as a promoted account in this section.
You also may see Promoted Accounts when viewing other Twitter profiles if the targeting demographics match. So if you are looking into the possibility of growing your Twitter followers, this is a best bet Twitter ads option for you.
#2). Promoted Tweets
Promoted Tweets is another good Twitter advertising option. This option allows you to highlight a particular status update to get more exposure for it. Promoted Tweets acts and behaves as normal tweets which means it can be retweeted, replied to etec.
Overall, Promoted Tweets simply gives your business’s status updates more exposure on your profile and throughout Twitter. This is the best Twitter advertising option if you want to promote relevant content that will help you build brand awareness or if you are interested in offering deals.
#3). Promoted Trends
Promoted Trends are topics and hashtags that are moved to the top of the Trending Topics list. You can see them when you visit your Twitter homepage and look under the Trends section.
Just like regular trending topics, people can incorporate them into their tweets and view a page following anyone who has posted an update using the particular keyword or hashtag. At the top of the tweets, you will likely see a promoted tweet from the account that created the trend.
This is the best Twitter ads option if you want to build mass awareness for product launches or mass awareness for events. It can also be used for
brand building by association.