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What is the state of search engine marketing? How has the search engines affected our daily activities… can we live without it?
Can your business do without search engines in this modern and highly competitive market?
The fact is that search engine marketing is one of the most effective ways to grow a business in an increasingly competitive marketplace.
With millions of businesses out there all trying their best to ensure they are easily found by potential customers, search engine marketing offers the most effective way to get your business in front of potential customers. When we talk about search marketing nowadays, we as also talking about Internet marketing.
The state of search engine marketing in 2015
Whether for shopping or just to find information about something, people use the internet and the search engines for different purposes.
People search and will continue to search certain keywords on search engines, and if your business is discovered in the process, it can lead to sales and revenue generation.
“Did you know that over 90 percent of online experiences start with a search engine? Well, it’s true and any marketer wanting to increase traffic from search engines should take note. But how exactly can you achieve search success and should SEO or PPC take precedence?”
The importance of search marketing today is shown in Smart Insights infographic below. The infographic shows the importance of search drawing on the latest data from SimilarWeb on the level of consumer demand through searching and including practical advice and analysis from some of the top places to learn about search like Moz, Search Engine Land and Searchmetrics.