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No doubt about it, we are in an era where technology is changing not only the way we communicate but also how the people go about their shopping.
Modern technology is also responsible for changing the face of retail and customer attitudes. We now live in a world where people can shop anywhere and at any time and on the go.
You can now shop from your smartphone, tablet and desktop. But while it’s important for brands to understand and work out these various technologies and their impact, it’s more vital to appreciate the underlying drivers of people’s behaviour.
Guide to meCommerce – understanding what shoppers want
Mecommerce is all about understanding what shoppers want. It’s a deep understanding of the behaviour and motivations of shoppers.
So do you know what your customer want? How do you easily get into customers mind and get to know more about them? Today, brands have an opportunity to feed the desires, wants and needs of shoppers.
This is why it is important that brands appreciate why their customers behave the way they do as technology continues to influence them in their decision making.
The fact is that meCommerce is more than just personalisation itself but a methodology that dedicates your sales, marketing, IT and operations efforts to deliver up-to-date experience for the customer.