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No doubt about it, social media marketing will continue to play a major role in digital marketing and social media platforms such as Snapchat is expected to be one of the major players.

It’s all about social media; we are all crazy about it and top brands as well as small businesses are also cashing in on the popularity of the platform.

But it’s not about being on social media websites, it’s more about making use of the platform for the benefit of your small startup. This is why most marketers believed that the responsibility lies in how you are using the website.

Snapchat marketing: How do consumers are using Snapchat?

Snapchat marketing infographicSo, do you know consumers really use Snapchat and can your business benefit? Snapchat is one of the top 7 social media advertising platforms for marketers and popular brands. Snapchat’s Discover paved the way for exciting new developments in social and mobile advertising.

A unique media distribution platform, Discover is where publishers such as the Daily Mail, Vice, Yahoo, CNN and ESPN display stories. It allows companies to buy ad space around this content. But can the platform work for your business too?

SEE ALSO: Top 3 Essential Social Media Marketing Factors That Businesses Usually Forget About

There were oneline reports that marketers still have not figured out how to reach Snapchat’s elusive millennial audience. So how effective is the platform when it comes to business marketing?

The infographic below courtesy of Newscred, offers some useful insights into how consumers are using Snapchat. Are Snapchat highly active users interested in Snapchat’s publisher platform ‘Discover’ to view content? Check the infographic below out…

How consumers are really using Snapchat

 

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