Video content is an effective marketing strategy for marketers and brands to reach millions of potential clients. But how well are brands using video content to engage their followers?
Yes, a video content is one of the best ways to pass messages across to audiences. But it is all about getting the right tools to make awesome video content. Not only that, you also need to target the right audiences in order to the best results.
Marketers and brands are increasingly using video content to engage audiences as it delivers better results than other means of online marketing. This is a powerful storytelling medium that no serious marketers can joke with.
Video content, business marketing and social media
There is every possibility that video content will be the driving factor behind 85% of search traffic by 2019. The time is now for marketers to put more efforts into video content creation to be able to meet the increasing demand.
“Video content has helped increase email marketing click-through rates for marketers”
Social media has played a major role in the recent popularity of video content. Whether it’s Snapchat, Instagram, Twitter or Facebook, video content has become a powerful marketing tool on social media.
Most of the social media platforms have now optimised their platforms for easy distribution of video content. Today, one can hardly go on such platforms as Facebook without coming across a video clip users’ feeds.
Online tools you can use to create awesome video content
There are plenty of online tools out there that you can use to create video content to promote your business. Most of these tools are full-featured video editors, easy-to-use video builders with professional templates, animation apps, and tools for live-streaming video.
But most of these tools don’t always offer the best results. This is why you will have to comb the Internet to get the best tools out of the rest. So, if want to create video content to promote your business, below is a list of online tools you can use to create awesome video content for your audiences.
#1].Create awesome video content @ Loopster.com
Loopster.com offers professional and amateur filmmakers access to quality, cloud-based online video editing software. Whether you are trying to make an art film or you need to edit instructional videos before posting them online, Loopster’s free online video editor will ensure that viewers see only your most polished material.
Anyone can use Loopster’s free online video editor, but there are different membership options for different kinds of filmmakers. Also, Loopster has mobile apps for iPhone, iPad, and Android, so you can edit on the go. You can also record sounds and video directly from the app.
#2]. Accelerate your video marketing @ Magisto.com
Magisto.com is an app to create professional videos with easy-to-use editing tools, captions, custom branding, and commercially licensed music. This video creation tool also features a collection of 100,000 stock videos, Facebook and YouTube ad style, export to Facebook Ads Manager, and A/B testing.
Businesses are adopting video with astounding speed. Create video stories perfect for sharing with family and friends. With this tool, you can create video storytelling as fast as writing a blog post. Price plans start at $4.49 per month.
#3]. Create, edit, and share videos very easily @ Wideo.co
Wideo.co is one of the best online tools to create animated videos for a marketing campaign. It’s easy to use; just drag and drop elements or upload your own images and start animating in a few clicks. You can also use one of the ready-made templates to customise for your own brand and message.
Start creating animated videos for your marketing campaigns right now. Just drag and drop elements or upload your own images and start animating in a few clicks with the best animation maker online tool. Price plans start at $19 per month.
#4]. Create videos that perform well on social media @ Animoto.com
Animoto.com is another powerful platform for creating videos and slideshows with three storytelling products. Its marketing video builder comes with drag-and-drop functionalities and it’s designed to perform well on social media.
It also offers a slideshow builder which provides roughly 100 templates to turn photos and video clips into a professional slideshow video. Animoto also has a mobile app to create slideshow videos on the go. Price for the professional plan is $22 per month.
#5]. Create awesome videos to engage audiences @ Adobe Spark
Adobe Spark is another superb video creation tool you can use to create and share compelling videos that extend your reach and inspire your audience to take action. If you want to launch an idea to grow your business, this tool lets you transform ideas into visual stories.
With this tool, you can pick photos, add text, and apply design filters to create professional graphics. You can also easily combine video clips, photos, and icons into an engaging video. It has a wide variety of free soundtracks you can select from, upload your personal music, or use your own voice.
#6]. Create marketing videos anytime, anywhere @ WeVideo.com
WeVideo.com prides itself as the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere. It is a full-featured online platform for editing video.
This tool lets you use text, transitions, motion effects, picture-in-picture, green screen technology, custom call-to-action, a music library, and more. Ensure your videos always look good with HD resolution. Price plan for Premium membership starts at $4.99 per month.
#7]. Create vertical videos for Instagram Stories @ StoriesAds.com
StoriesAds.com is a powerful content creation tool for creating compelling video content tailored for Instagram’s vertical format. It provides a resource for companies to promote their brand in the ever-shifting social media landscape without having to compromise quality.
StoriesAds.com offers the tools to build vertical video assets for Instagram directly from a web browser. Advertisers, marketers, and businesses of all sizes can now enjoy the benefits of vertical video in a quick and cost-effective way. Price plans include free for a limited time.