No doubt about it, businesses are operating in a highly competitive environment. This requires every small business owner to do more in order to keep up with the pace.
The fact is that some top brands and businesses out there are all putting in efforts to attract more potential customers and make more sales.
This means they are spending more on marketing because of the competitive nature of the market. So what are you doing to attract new customers to your business?
Yes, I know as a small business owner, you don’t the resources of top brands and businesses but that’s not an acceptable excuse.
Great marketing blogs small business owners should read
Even with a little budget, small business owners can still get better results from their marketing efforts if their resources are properly channelled and utilised.
All you need is inspiration and tons of small businesses are already taking inspiration from industry innovators and going big all on their own. You too can be able to do more all within budgetary constraints. But how will small business owners get inspiration? Though, to be inspired, you must first find that inspiration.
Below is a list of some really useful marketing blogs small business owners should read for inspiration and tips on how to get going in their marketing efforts. These online resources will surely help keep your finger on the pulse of the marketing industry.
#1]. Marketing Land
Marketing Land is one of the top marketing blogs that offers actionable tips and ideas. It’s surely a place to be if you really want to know what’s happening in the industry.
This site is full of quick reads, guides, news, tips and tricks written specifically to a small business and mid-market audience. It’s a top digital marketing site!
#2]. Moz Blog
The Moz Blog is one of the most popular marketing blogs out there. It focuses on SEO and inbound marketing as well as digital media buying, lead generation, branding, social media and others.
Moz features just plain smart contents that are well-researched and highly-engaging that will get you up-to-speed and make your marketing efforts successful.
Adweek is an advertising and marketing publication that highlights the amazing work of notorious agencies and bigger brands. It also offers webinars and covers trending and viral campaigns.
Surely, this is a place to go if you are looking for inspiration for your next business marketing campaigns. Got some upcoming brainstorms? Visit Adweek for inspiration!
#4]. Social Media Examiner
Social Media Examiner is one of the world’s largest social media marketing blogs. This is a place to be for timely social media marketing tips you can apply in your marketing efforts.
The site helps businesses discover how to best use social media to connect with customers, drive traffic, generate awareness and increase sales.
#5]. HubSpot Marketing Blog
HubSpot Marketing Blog is like a library of awesome marketing and social media contents, as well as trusted facts and figures. This is the number one place on the internet where marketers go to grow.
From industry-leading thoughts to helpful how-tos on design, social media and even social selling, you are at the right place for much-needed inspiration to get you going.
Contently is especially good for the content marketers at any growing brand. Their blog contents cover all areas of content and social media marketing as well as branding and industry news.
They provide real examples of the strategy behind some of the best known content marketing campaigns out there.
#7]. Advertising Age [Ad Age]
Ad Age‘s “Professional Resources” is a library of resources provided to inform marketing, advertising and media executives with the most current and accurate information on industry-leading topics.
This is one of the best publications that keeps you on the edge of the seat in regards to what bigger brands are doing. This is where to go if you want some advertising inspirations.
#8]. Litmus Blog
Litmus is the best source for all things email development offering a ton of great metrics, cutting edge technology and best practices you may be interested in.
Litmus Blog offers some of the best tips and tricks that can make your business email marketing efforts successful. Available useful resources on the website include infographics, webinars, ebooks and others.
#9]. Sales Hacker
Sales Hacker features a huge number of useful contents about top of the funnel tactics, hacks, and sales strategies. It is a top destination on the web for this subject matter.
It focuses on building and shaping the future of sales through educational, actionable, unbiased content and events. You’ll surely find some interesting contents here if you are looking for inspiration.
#10]. Buffer Blog
Buffer is a social media scheduling tool that lets you post to Twitter, Facebook and other networks at scheduled times throughout the day.
Buffer Blog is a wealth of information not just on marketing, but also on productivity and building a successful business. Their posts are well-researched and highly-engaging.