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Newsletter marketing or email marketing is a cheap and effective means of internet marketing that is capable of higher conversions for the business.
When you send your business newsletters out to the contacts on your lists, you are sharing news of new products arrival and promotional offers as well as indirectly asking them to come and do shopping with you.
This is like a soft marketing technique where people are informed and not necessarily being asked to come and buy. Unless when you are doing promotional offers or sales, businesses don’t usually ask recipients to come and buy in newsletter marketing.
Newsletter marketing, social media and business promotion
No doubt about it, the recent popularity of social media has had some effects on newsletters marketing.
This is what social media has done to newsletter marketing; it has made it a less used means of business marketing as it’s much easy for businesses to communicate and interact with their customers on social media.
It’s equally important to point out that it’s not only the social media that affected the popularity of newsletter marketing. The fact that people are a more concerned about what comes into their email inbox also has great effects on the usage of newsletter marketing.
How to make your business newsletter marketing successful
But that being said, newsletter marketing still remains one of the cheapest and smartest means of marketing especially because the contents are usually sent to targeted audience or recipients.
Simply put, internet marketing through newsletters is a smart way to get people interested in what you do. Below are some simple but essential tips to make your business newsletter marketing successful.
#1). Get people to subscribe, don’t buy contacts
If you want your newsletter marketing or email marketing to be successful, the first thing to do is to encourage people to subscribe for it. Never follow the path of those that buy contacts from black market, it doesn’t usually lead to a great experience.
The fact is that no matter how great and informative your newsletters could be, your would-be recipients must ask for them. See Top 4 Reasons Why Small Business Struggle To Capture Leads For Email Marketing Campaigns + Solutions.
If they don’t ask for the newsletters, then they will automatically become spam and thus reducing your credibility and reputation as a business.
#2). No long story, make it brief and snappy
As a business owner, you must understand that just because newsletter has the world “news” in it does not mean it’s a newspaper where you will be writing long stories. You are expected to make the contents really snappy and straightforward if you want your recipients to read them.
Remember, newsletter marketing is meant to inform people and encourage them to take actions such as clicking on embedded links to your business website. Some of these actions taken by the recipients could lead to sales and revenue for your business.
It’s an undeniable fact that people are getting really busy these days, even scrolling down too far is too much for some people.
#3). Grab their attention, make it interesting
As a business owner, headlines matter in newsletter marketing if you want your campaigns to work, and you have to make it really fun and interesting. Creating captivating marketing emails that are relevant is extremely essential in email marketing.
The first goal of your newsletter marketing campaigns is to get recipients to be interested in it and pass your newsletter along to their friends. You can only achieve this through captivating headlines and interesting offers.
As a matter of fact, newsletter is not always about selling your products and don’t make it an habit to only send out your business newsletter campaigns when you want to sell products.
Try as much as possible to also keep your recipients informed when new products arrived. You can also use your business newsletters to teach and give people tips on how to use your products.
#4). Get the timing right, post at the right time
You have to be very careful when it comes to sending out your business newsletter campaigns. It is very important to get the posting time right because when people signed up for a newsletter, they are not expecting you to keep sending them stuff every damn hours.
Even though your subscribers subscribed because they wanted to hear from your business, that still doesn’t mean you should misuse the trust. If it’s a weekly newsletter, try to make it weekly and be consistent about it.
Don’t change weekly to daily subscriptions overnight, it could be really annoying to your subscribers.
#5). Offer rewards, coupons, vouchers
People on your mailing list are your special customers. They are people that trust you and your business. So, make them feel part of an exclusive club and they’ll reward you with loyalty. See Sales And Business Marketing: 7 Effective Ways Business Can Incentivise Customers To Buy.
Remember these are people that wanted to have some kind of relationships with your business. So as a way of saying thank you, offer reward programmes such as money-off deals, coupons, vouchers and many others.
Any of these offers can be embedded in your business newsletter campaigns as a form of action, and when people click on it, they will be taking to the offer page(s) on your business website.
Letting your favourite customers in on the news before the rest of the world makes them feel important and it can also do the trick!
#6). Share success stories, show off awards
Sharing success stories can also help your business newsletter marketing campaigns successful as everyone likes to be associated with successful brands. Your business shouldn’t be left out too no matter how small it might be.
Letting your clients know about your latest award makes them feel happy to be associated with you. It’s an affirmation that they make the right choice in working with you. We all like to be right.