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Though Facebook’s reach is declining, it is still very much capable of helping your business to reach potential customers.
Facebook’s organic reach has declined to 6%, a drop of 49% since October 2013. So if your business’s Facebook reach is experiencing some declining, then you are not alone.
The fact is that Facebook has changed over the time. The platform is not just a social networking site as we used to know it, it’s now a big marketing platform for small businesses and big brands.
Why is Facebook’s organic reach declining?
But why is Facebook’s reach declining? There are two big reasons for this according to this infographic by QuickSprout. First, Facebook has become a crowded place and there is only so much space in each person’s news feed. There are 18+ million business pages competing with yours on Facebook.
The other reason is that Facebook makes money when you pay for Facebook ads to increase reach. So what can you do to increase your business reach on Facebook? Priyanka Biswas of Social Media with Priyanka says that, “According to a study conducted by Locowise, the average organic reach for Facebook Pages is about 7% and this number varies depending on the total number of likes for a Page.