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Social media has become an integral part of small business marketing. It has also helped businesses in customer engagement as well as new customer acquisition.
In short, social media has played (and continues to play) a major role in everyday activities of businesses.
But do you really know how small businesses are using social media? Can your small business also gain from using social media?
Modern business marketing makes use of all kinds of marketing channels which include social media, to reach potential customers and people that are relevantly important to the business.
This is why some internet marketing experts believe that it’s somehow suicidal for a business not to be on social media nowadays. It’s like giving your competitors opportunity to outperform you.
How well are small businesses using social media?
So, how are small businesses using social media? Can your small business also benefit from social media? A study carried out by Vertical Response has revealed that two-thirds of small businesses are using Twitter, and around a quarter devote six to 10 hours each week to social networking.
Vertical Response polled more than 400 of their customers to enquire how they’re using social media in their everyday activities, and found that 67 percent use Twitter, which finished second overall in the survey behind Facebook (88 percent).
Six in 10 respondents spend less than 6 hours each week on their social media platforms, with more than half using a third party tool to manage updates. One-quarter have raised their social media budgets, with 55 percent maintaining or decreasing their expenditure.
The infographic below highlights the outcome of the survey carried out by Vertical Response and it includes interesting data on how small businesses are using social media.