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No doubt about it, modern technology has contributed immensely to the ways marketing is done nowadays.
In the past, businesses used to rely on such popular media channels such as television, radio and print media. But however, the game has changed nowadays.
Today, there are so many ways through which you can creatively promote your small business without spending too much.
The fact is that the main concern of every business and marketer is the effectiveness and efficiency of their marketing efforts.
Businesses and marketers want to be assured that they are getting better returns on their marketing investments. This is why it’s imperative that businesses make use of effective marketing strategies for better results.
Targeting the right audience and effective marketing strategies?
For businesses and marketers, marketing is all about the results however cheap or costly. This is why getting the best out of your business marketing efforts largely depends on your marketing strategies and channels.
Targeting the right audience is so important for businesses and marketers. This is one of the most effective ways for brands to get the best results out of their marketing efforts.
Various marketing research has shown that brands with targeted marketing usually get better results. As a result, marketers, and brands are now focusing and investing more in targeted marketing.
Most effective marketing strategies for small businesses
So what are the most effective marketing strategies for small businesses? The infographic below highlights some of the most effective marketing strategies and how well they perform.
#1]. Word-of-mouth marketing
Word-of-mouth marketing is usually an unpaid form of business promotion through which satisfied customers tell other people how much they like a business, product or service. It’s arguably the cheapest and most effective marketing strategy, especially for small businesses that operate on a small budget.
According to the infographic below, more than 84% of consumers trust recommendations from friends and family members. As a result, more than 62% of the businesses agreed that word-of-mouth is an effective marketing strategy.
#2]. Email marketing
Email marketing is one of the most common marketing strategies as it usually costs next to nothing. It helps you boost customer retention and consequently increase revenue. This infographic shows that 34% of the businesses agreed that email marketing offers better returns on their investments.
This is why some marketers and brands believe that email marketing is still relevant and value for money today. If you want to embark on email marketing for your business, you can use these good email marketing service providers for better results.
#3]. Social media
The social media is a popular marketing platform for business nowadays. The platform helps bind geographically isolated communities together, and creates a massive opportunity for businesses reach millions of potential clients across the globe.
This infographic shows that 43% of consumers report that they buy a product after sharing it on social media. So how well are small businesses using social media? You can use social media monitoring tools to understand how well your business marketing efforts perform on social media.
Other marketing strategies that work…
Below are other effective marketing strategies as mentioned and highlighted in this infographic.