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Now that Google is sending warnings to websites that are not mobile-friendly, it is time to work on your business website mobile optimisation and leave your business competitors behind.
If you have tapped on a Google Search result on your mobile phone, you will find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content.
This usually happens when the website has not been optimized to be viewed on a mobile phone, and it can be a frustrating experience for mobile searchers.You can check whether your site is mobile-friendly on Google’s Mobile-Friendly Test page.
Starting today, to make it easier for people to find the information that they’re looking for, we are adding a “mobile-friendly” label to our mobile search results, said Google.
Common website mobile optimisation mistakes to avoid
Although these were just warnings and they don’t mean a penalty, it may be high time to refreshed your knowledge of what makes for a mobile-friendly site before your competitors use it to their advantage.
Below are some of the common website mobile optimisation mistakes you should not make in an attempt to make your business website mobile-friendly:
#1). Speed matters, avoid slow page loading
Speed matters when it comes to accessing a website either on a desktop or mobile. If pages on your website take too long to load, you have to make sure you do something urgently to address the issue.
This is because speed is a crucial factor on mobile (in part because mobile browsers can’t handle bulky pages as effortlessly as desktop browsers). Hence, test the speed of your site for mobile users and improve on it, if necessary.
#2). Beware of unplayable content, not good for user experience
Remember that mobile browsers are often lightweight and sometimes lack plugins or codecs. So try to avoid putting up unplayable contents on your website as they often affect users experience.
Another thing is that mobile browsers may have problem with license-restricted content or content that requires Flash or an uncommon player to be installed. The best thing to do is to avoid these to improve mobile user experience.
Google has long advised SEOs against blocking these asserts (let’s say, in robots.txt), as this may result in poorer rankings for your mobile as well as your desktop site.
To make sure these are not blocked, perform the Fetch as Google test in Google Webmaster Tools.
#4). Avoid forcing users to download your app
Some websites are somehow too aggressive when it comes to pushing users to download their mobile app. Don’t do this because it is not a good way to sell your website app to your users.
If you have an app you would like to advertise to mobile users, you should not force people to download it by preventing users from browsing your content unless they download the app. This can cause indexing issues and cause users to have a poor experience on your site.
#5). Use proper redirects, avoid irrelevant cross-links
In regards to mobile, faulty redirects are any redirects that point the mobile user to the wrong equivalent of the “desktop” URL. Usually these issues would be reported in Google Webmaster Tools.
Also, check for irrelevant cross-links on your website in order not to confuse your users. If you use a separate mobile site, check its internal links for consistency.
Make sure those internal links go to mobile-optimized pages, not to their desktop counterparts (such as your desktop-optimized homepage, for example).
#6). Watch out for mobile-only 404s
Sometimes a page that loads perfectly fine on desktop returns a 404 on mobile. The best practices is to ensure the respective mobile page is not a 404 and to always redirect mobile users to mobile equivalents of your desktop pages. Learn more